Start with a welcome message here and motivate your readers to read this issue. Be yourself and let the REAL you shines through your words. They will appreciate your being yourself with their trust.

Here's an example...

Dear %%First%%,

I have some exciting news for you!

I've been getting a lot of emails from [Your Newsletter Name] readers asking me to write a detailed article on how to boost their Google AdSense revenue.

So today I decided to share some killer tips and techniques I personally use. When I first implemented them, my AdSense earnings doubled.

Hope you use them and enjoy an increase in your income, too!

Until next week...

Best wishes,
[Your Name]

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